Six website audits to help keep your WordPress site healthy
Unless you use a website regularly, it can be tricky to spot when parts begin to look outdated or need a refresh. This is where having a systematic audit process comes in handy.
Just like your car needs its annual MOT and your home demands constant housework to stay tidy, your website needs regular upkeep to continue running smoothly. But, unless you’re regularly checking in and using your own or your client’s website, it can be tricky to spot when parts of it begin to look outdated or need a refresh.
This is where a comprehensive website audit process can be invaluable.
By systematically reviewing different aspects of your website, you can easily pinpoint areas that need improvement. This not only helps in keeping your site up-to-date and running smoothly but also allows you to prioritise which updates will make the biggest impact.
What is a website audit?
A website audit is a complete analysis of a particular aspect of a website, for example search engine optimisation or accessibility. It’s like a health check that looks at how well your site is set up to meet its goals, be it in attracting visitors, engaging users, or converting sales.
The aim is to identify any issues holding the site back from performing at its best, as well as to highlight opportunities for improvement. By understanding these areas, you can make informed decisions on how, and in what order, to enhance areas of your website.
Common types of web audit
Almost anything that you want to keep track of on your site can be audited. That said, some types of audit are more common – and more useful – than others. Here are some of the most popular types of website audit.
| Type | Purpose | Benefits | Outcome |
|---|---|---|---|
| Content audit | To ensure the website’s content is correct and follows a consistent style and tone of voice | – Identify areas where your marketing copy is inconsistent or off-message – Identify factual inaccuracies in your copy | Users have a better, more consistent experience with your company |
| Technical audit | To ensure the website’s foundational structure is robust and free from issues. | – Identify broken links, server errors, and other technical glitches. – Ensure a smooth user experience, leading to higher retention. | A website free from technical glitches, ensuring consistent user access. |
| SEO audit | To optimise website visibility on search engines. | – Discover keywords that are under-performing or missing. – Identify issues like duplicate content or poor meta descriptions. | Improved organic traffic and higher search engine rankings. |
| Performance audit | To guarantee the website loads quickly and operates seamlessly. | – Determine factors slowing the site down, such as large images or scripts. – Enhance user experience by reducing load times. | A faster, more efficient website leading to better user engagement. |
| Accessibility | To ensure the website is usable by all, including those with disabilities. | – Identify areas where accessibility can be improved, such as alt text or screen reader compatibility. – Enhance the website’s reach and inclusivity. | A site that caters to a wider audience, fulfilling both ethical and legal standards. |
| Data protection audit | To ensure compliance with data protection regulations. | – Spot potential vulnerabilities and data breaches. – Assure users that their data is safe and used responsibly. | A trustworthy site that is compliant with legal standards, reducing risk of penalties. |
Unless you use your website on a regular basis, you can’t keep track of the small issues and weaknesses that build up over time. Audits are a fantastic benchmarking tool, helping you set and maintain the standards you aspire for your site. Think of them like an MOT for your website; something you do every year to make sure everything is running smoothly.
While conducting audits can seem complex and time-consuming, the payoff is undeniable. They lead to an improved user experience, ensure compliance with web standards, boost website performance, and expand your online reach.
Regularly auditing your website is a proactive step towards maintaining its health and effectiveness, ensuring it continues to meet both your needs and those of your users.
If you’re looking for a trusted development partner to help with auditing any aspects of your website, you should get in touch.
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